RDI India employs a solution based approach to consulting involving the following steps:
- Understanding Issues
- Root-Cause Analysis
- Arriving at agreed plan of action with top management
- Combining Process Improvement Initiatives & Individual Development Programmes (Separately or, in parallel)
For the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics, it is important to gather and analyse relevant information. When undertaking this exercise RDI keeps the general economic scenario in the backdrop while it focuses more intensely on ground level market dynamics that impact the company. This involves Competition Mapping, Studying Customers’ Buying Reason, & Revisiting one’s Products/ Needs/ Market For Redefining The Market To Play In.
Determining Strategic Objectives
Strategic Objectives determine the organisational direction and set the tone and the pace for operations. Other than the top management, key stakeholders (HODs, other key managers & ground level executives) need to be engaged in brainstorming and discussions before coming up with the shared goals which get articulated in the form of Vision and Mission Statements
Taking the cue from the overall organisation Vision & Mission, Department Objectives get developed for each function and are cascaded to all levels.
Building Correct Organizational Structure
No single correct organizational structure fits every business. Size, Maturity, Strategic intent of the organisation will determine which would be the right structure whether Functional or, Divisional or, Matrix or, Horizontally linked structure.
Functional is the most popular type and more suitable for large companies. Businesses with Divisional structure are likely to be able to react quickly to changing business environment provided they have a workforce with broad skills. A matrix structure may be right for smaller companies and those that want to emphasis efficiency, creativity and innovation. For IT or high-tech companies that want to adapt to a rapidly changing business environment, a horizontally linked structure may be correct.
Formulating Marketing Plan for achieving the Business Plan
Without a marketing plan sales will be random, haphazard and opportunistic. Marketing is a series of activities designed to identify customer needs and wants, and satisfy these while making a reasonable profit on a quality product or service. These include market research and analysis, product development, pricing, advertising, promotions, publicity, sales and customer service. Since marketing helps to connect with the customers, it is an investment worth making. In fact developing a marketing plan is one of the most important things one can do to ensure business success, sustainability and a bit of business predictability.
Formulating Manpower Plan
Manpower Planning consists of getting right kind of people, in right number, and putting them at the right place, right time. The Planning has to be a systems approach and is carried out in a set procedure based on current & future business scenario:
- Analysing the current manpower inventory
- Making future manpower forecasts
- Preparing talent acquisition plan